The increase in demand for easily deployable, low cost high QoS bandwidth information exchange is spurring the growing adoption of wireless broadband technology by operators, enterprises, and a variety of vertical markets. Wireless broadband access, with the power of flexibility and anywhere-connectivity, is demanded by a wide range of commercial and private applications ranging from triple play internet access and personal broadband to voice solutions, video surveillance and more. This session will cover the benefits of wireless broadband and WiMAX solutions with focus on added value applications and scenarios in the vertical market space. Trends in the wireless broadband market will be addressed including real examples from around the globe and a discussion on building and improving business case models.